The first thing your SEO Expert will most-likely do will be Keyword Research to determine which relevant search terms have the most queries. Relevance is absolutely critical. The search engines pride themselves on providing the most relevant search results. So your job will be to optimize for the most relevant search terms.
2 - Make Your Website Search Engine-Friendly
SEO is not some secret mathematic or scientific equation. In fact, everything you need to know about how the search engines interpret your website is available in all three of the major search engines.
3 - Scorecard Your Website
There are a number of free tools available on the Internet that will analyze specific focal points on and off your website; several will give you a grade to benchmark off of. Grade your website at least twice a year and send the results from the analysis to your webmaster to take corrective action.
4 - Navigation and Internal Links
Did you know that images are read by search engines and translated to computer code (called binary)? That means if you are using navigation on your website made up of images, the search engines will have a difficult time translating the keywords you are targeting. Use text-based links instead of images to provide the search engines with words that define the pages you are directing them to. Alternate (ALT) text may also be used with an image-based link, but may be less powerful than plain text.
5 - External and Inbound Links
There’s much more involved in the ranking process than what’s on your website. Thanks to the TRUST factor, fewer websites are being created by spammers trying to manipulate the search engine results. Every link can be compared to a vote. The more trustworthy a page is in the eyes of the search engines, the more voting power each link on that page receives.
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